2020 will feature brighter & bolder colours than ever before! As the value of design rises, brands are going crazier and wackier than ever with colours to attempt to stand out from the crowd. –
Ryan Hayward, designer & founder of Pitchproo
It’s interesting to note that as 2020 has been a year of the Covid-19 pandemic, we’ve seen online media come to the fore. Workplaces have made their way to our homes and people have changed what they do and how they do it.
EVERYTHING IN 2020 IS DIFFERENT! ANYTHING AND EVERYTHING IS HAPPENING! JUST DO IT!
Graphic Mama wrote a blog story in late 2019 outlining where they thought graphic design would be in 2020. They conducted a deep research to spot the rise in particular trends expected.
WATCH THE VIDEO FROM GRAPHICMAMA
In the wake of uncertainty surrounding our Covid-19 futures, it’s important to be doing everything you can to keep business afloat.
We understand it’s a stressful time when many businesses are either in survival mode or simply running on empty.That doesn’t mean you should sit back and wait for things to improve to pre-Covid times.
Now it’s time to build your brand – it’s more important than ever before!
If your website is looking a bit outdated or neglected, spend a few hours reviewing it and think about how you can improve on what’s there or perhaps consider a total website revamp
Don’t fall behind during the Covid-19 pandemic. Find ways of keeping contact with your clients. Online has become the ‘new norm’ – in fact, it might end up that we are changed forever. Simple things you can do for your business start with your online presence!
But deciding to go visual is just the first step. Doing it in a way that will engage, while elevating your brand and fostering trust with your target audience, requires a little design know-how and strategic vision—no pun intended.
Legibility: Perhaps the most important principle of good design is so obvious, it’s easy to take for granted: make sure your text is easy to read.
Hierarchy: When creating graphics for social media, where skimming is standard and you’re trying to grab a viewer’s attention, keeping a clear hierarchy is paramount.
Colour: As you start your designs, think about what feelings you want to evoke.
Typography: Much like colour, typography conveys mood and tone, sometimes more more powerfully than the copy it delivers.
Context: Spending a little time exploring your customer’s motivations is crucial to this step.
