Businesses can face many challenges when it comes to digital marketing. There are a lot of moving parts that can become difficult for one person or even a team to manage.
What is marketing automation?
Marketing automation is the practice of using software to manage repetitive marketing tasks. For example:
- Collecting your customer data based on their activities with your website and targeting content and messaging
- Sending weekly or monthly email newsletters at a specific time for your subscribers
- Sending out reminders for customers that abandon their carts
- Sending an SMS message containing a discount for a customer’s birthday
- Scheduling content and posting to social media channels