STORYTELLING

CREATIVE WAYS TO USE SOCIAL MEDIA

Storytelling has always played a part in successful marketing campaigns.

Stories enable us to build personality and create a connection with consumers. Isn’t that just like our day-to-day lives and business? But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?

It turns out there are many ways to use social media for storytelling! Some almost feel counter-intuitive to short/brief posts.

FACEBOOK

  • Write your entire story in a Facebook post

    Longer posts of 280 characters often get more clicks on "see more". While it feels like a hassle to read such Facebook posts, people actually receive incredible engagement. Use it to tell beautiful, captivating stories.

  • Create a Facebook photo album

    A photo tells a thousand words; many photos tell many thousand words. ? Creating a Facebook photo album is another great way to share a story with your followers. This tends to be perfect for events where you would have many photos taken to share. Here’s a bonus: I believe Facebook re-shares the whole album on the News Feed whenever you add new photos to it (e.g. Buffer added 3 new photos to the album: Buffer Meetups.). This allows you to share the album with potentially more people.

  • Produce a long Facebook video

    Sometimes, even a collection of photos might not be sufficient to tell the story you have in mind. Perhaps you can consider videos if you have the resources and time. As Facebook videos can be up to 120 minutes long, they are great for longer stories.

  • Go live on Facebook

    Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience.

  • Sequence your Facebook ads

    Facebook ads in a narrative sequence — introduction to the brand, an article from the brand, a call-to-action for an email subscription) — while the other test group was shown three Facebook ads with different creatives but same email subscription call-to-action.

INSTAGRAM

  • Create a narrative with your Instagram caption

    While a high-quality image is important for an Instagram post, a captivating caption can help to complete the story by sharing a narrative.

  • Tell a visual story with your Instagram profile

    A creative way to share on Instagram is to use several posts to create a huge image on your Instagram profile. When done well, it can look very appealing. If it fits your Instagram style or if you want to experiment with new ideas on Instagram, create an image on your profile with three, six, or nine images.

  • Curate user-generated content on Instagram

    We curate user-generated content by sharing short stories from our community through photos on our Instagram profile. Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell.

  • Create a short video or boomerang on Instagram

    Unlike Facebook videos that can be 120 minutes long, Instagram videos can only be up to 60 seconds long. But constraints can help breed creativity. Great stories can be told in seconds.

  • Use a series of Instagram stories

    And, of course, you can tell Instagram Stories (or Snapchat Stories). With 10 stories, you can share quite a bit of content.

For more information – read the full story on Buffer.com

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