But deciding to go visual is just the first step. Doing it in a way that will engage, while elevating your brand and fostering trust with your target audience, requires a little design know-how and strategic vision—no pun intended.
Legibility: Perhaps the most important principle of good design is so obvious, it’s easy to take for granted: make sure your text is easy to read.
Hierarchy: When creating graphics for social media, where skimming is standard and you’re trying to grab a viewer’s attention, keeping a clear hierarchy is paramount.
Colour: As you start your designs, think about what feelings you want to evoke.
Typography: Much like colour, typography conveys mood and tone, sometimes more more powerfully than the copy it delivers.
Context: Spending a little time exploring your customer’s motivations is crucial to this step.
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